This is an example of how video games use other products (through symbiosis) for promotion. In this case, Mountain Dew has paired with the new Halo 4 game, to promote both of their products. There is a link between the energy drink and the game - many people spend many continuous hours on video games, and so the energy drinks allow them to keep relatively awake to play the game. This is a good partnership that would hopefully increase the sales of both products.
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