L.A. Noire (developed by Rockstar Leeds) used both synergy and symbiosis in their marketing campaigns. On the 17th of May 2011, the 'Rockstar Games' label released the soundtrack for L.A. Noire. There was even a remix of the soundtrack released on the same date by Rockstar Games, featuring six classic jazz songs from the 40s (when L.A. Noire was set) remixed by modern DJs. A sixty minute long film was also created and previewed on the 25th April 2011 based on L.A. Noire. These are examples of how Rockstar used synergy in the promotion of their game.
Rockstar also used synergy and symbiosis in their marketing campaigns for Grand Theft Auto. Using synergy, Rockstar also released the soundtrack for Grand Theft Auto, featuring many modern songs from a range of genres. As well as this, Rockstar released a lot of merchandise for the game including; a mug with the GTA logo and knuckle duster handle, a GTA basketball with the logo on it, t-shirts also displaying the logo, and even an action figure of the character 'Claude' for GTA III. All of these products are examples of how Rockstar have used symbiosis on their promotion of the GTA series'.
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