Zynga is a gaming company that develops games for mobile phone platforms like Apple iOS and Android, as well as developing games for social networking sites such as Facebook, which are free to play. Zynga's profit comes from two sources: debit/ credit card payments and business partnerships. A lot of Zynga games require a charcter to replenish 'energy levels' after they have completed levels/ missions. Between waiting for energy levels to replenish, Zynga games are linked to offers from several partners. This is when players can take surveys, accept credit card offers or even buy services from Zynga's partners in order to obtain game credits. These credits can then be used to replenish the character's energy levels, or buy currency that can be used in the game to buy goods. These microtransactions supply Zynga with part of their profit. As well as this, Zynga also sell advertising sponserships within games, such as movie tie-ins and other brands. For example, in February 2012, it was announced that Zynga and Hasbro had partnered to produce products based on Zynga brands. These are predicted to be up for sale in the autumn of 2012.
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