Synergy and Symbiosis

Synergy - Synergy is when two or more parts of the same organisation work together to promote and produce outcomes for a product for a profit. In marketing, an example of this could be when Disney released High School Musical - a film soundtrack was released on CD, the film was released on DVD and a game was also created based on the film (all promoted by Disney).

Symbiosis - Symbiosis is when different companies work together to promote and produce a range of related products. Again, using an example of High School Musical, McDonalds could make High School Musical toys to put in their Happy Meals, and other products such as bedcovers, Easter Eggs and dolls could be created to advertise the film.