The ditributor for GTA V is Take Two Interactive, for Skylanders Giants, the distributor is XPEC Entertainment and for the original iphone Angry Birds app, the distributor was Chillingo. Take Two interactive being the distributor for GTA V shows how, because it is such a successful franchise, vertical integration takes place in order to sell the game. Take Two and Rockstar own the distributors for GTA, so they can use their own company to distribute their game. Whereas Chllingo was an outside distributor for Angry Birds. This was because when the game was first introduced, it was not as successful as it was today and they did not have the money to use a company distributor. Chillingo had to be sourced in order for them to sell the game.
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