UGC is the acronym for 'User Generated Content'. In terms of games, this means game content that is created by consumers, which could be in the form of creating game levels etc. Examples of this in the gaming world can be seen in games such as 'Little Big Planet'. This game is based entirely on he players imagination and their creation of different levels. Another example of UGC is 'Minecraft'. This game is a 'sandbox' game, which means players have almost unlimited freedom to do or create anything they want. Again, it is based entirely on the gamer's creations, and each person's Minecraft world is different. UGC can have a large impact on the gaming market, as it means there is no need for DLC, as players create their own levels etc anyway. However, because it allows player freedom, it means that the games are very popular, and usually have large sales and profits. Also, because the games can be constantly updated by consumers, it can prolong the game life, as it does not get boring, and each level can be different.
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